Scheme membership benefits

Our resources can help your business succeed

AA and VisitEngland ratings logos dated 2024


Use our expertise

Personal service from our trained inspectorate and customer support team.

Inspections – our anonymous visits ensure high standards are maintained.

Confidential feedback – learn best practice and get easily actionable insights to improve the guest experience.

Bespoke training solutions for your business, including mystery guest service.

Discover your award eligibility including Breakfast and Dinner Awards; AA Rosettes; Silver, Gold and Red Star Awards; Sustainable Award; Spa Hotel Award; Housekeeper of the Year.

Scheme partner logos such as Sky, iHasco and Sealy Hospitality



Get support

Brand new Member Support Hub where you can access your logos and update your web profile.

Free HR advice available via our new national HR partner.

Get wine and spirit qualifications and handpick in-depth modules for your team with the Wine & Spirit Education Trust.

Book health, safety and compliance packages with iHASCO business training. Access over 30 courses, ranging from food hygiene to customer service.

Access exclusive partner discount offers from well-known hospitality providers including GuestNet, Sealy Beds and Sky. Find out more >>

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Reach new audiences

Showcase your business on – connect with our 2 million+ annual visitors.

List your property alongside our popular destinations – be referenced by 2,000+ popular walking routes, 4,000+ days out plus road trips and recommended weekend escapes.

Update your profile 24/7 – add up to 20 images to promote your property.

Enjoy direct booking enquiries from at no cost whatsoever.

Exclusive access to the Member Support Hub to get partner discounts, book training courses and find advice and support.

Receive additional marketing through our AA social media channels.

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Promote your business

Use your ratings and awards to attract, motivate and retain staff and gain critical PR coverage. Enhance your eligibility for local and national awards.

Get signs and logos to showcase your quality to potential guests.

Gain public recognition through our social media and press campaigns. Contact us to add momentum to your own online campaigns for selected stories.

Get industry updates through our regular newsletters plus Quality Matters, a free quarterly members’ magazine.

Feature in AA printed guides and other publications.

Join a scheme today