AA Media appoints new PR agency

12 January 2023

Impact-driven PR agency Speed has been appointed by AA Media to raise awareness of its AA accreditation, Rosette scheme and awards, promoting the benefits of the organisation’s knowledge and expertise, and to drive traffic to its travel platform.

AA Media has been assessing the quality and excellence of hotels since 1908, when its star ratings were first introduced. Now spanning places to stay, dine and visit, its professional and experienced inspectors and assessors visit every property rated, with all inspections remaining completely anonymous, enabling its ratings to represent an entirely independent view.

With over a hundred years' worth of experience, AA Media continues to bring its members the very best of Britain, with its maps, walking and travel guides setting the benchmark for British travel publishing.

Speed’s passion to make a difference coupled with the team’s energy, creativity and determination saw it win through in a competitive pitch process to provide support for AA Media’s press office team, develop concepts for regular thought leadership pieces, and craft ideas for, as well as stories linked to awards and ratings – to ensure a steady flow of quality content.

Following AA Media’s launch of a business support portal for its trade audience, Speed will continue to deliver ongoing consumer and B2B campaigns that creatively bring to life how the company sets the benchmark for industry standards in hospitality, is the trusted source for people to make informed decisions about their trips, and is the best-placed organisation to support and promote the sector through its ratings and awards.

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The AA has a 100-year-old plus story inextricably linked with inspection schemes that denote quality of standards and excellence. With it made this expertise available to the wider public, providing a trusted, independent guide as well as supporting thousands of hospitality businesses across the UK. This exciting win builds on our strength in the food and hospitality sector. The AA is a highly trusted and respected brand, and we believe there is a huge opportunity to creatively elevate the organisation and bring to life its ongoing dedication to highlighting and driving sustainability, accessibility and diversity within the industry.

Kelly Pepworth, Managing Director at Speed

We are delighted to be teaming up with Speed PR for 2023. We have been recognising and supporting UK hospitality for over 100 years and will proudly continue alongside Speed’s expertise and creativity.

Simon Numphud, Managing Director at AA Media

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