Join the VisitEngland Serviced Accommodation Scheme


About the Scheme

Serviced apartments are often in purpose-built blocks owned or partly owned by the serviced apartment operator. They will be situated in an urban location and the primary market is the corporate/business traveller. Apartments may be available for short stays but will often be open to long stays too. The apartments will offer home-from-home accommodation with an extended range of services, such as concierge and secretarial services, laundry and dry cleaning.

To be assessed under this scheme, you must have at least six serviced apartments.

There are 3 different membership levels for the Serviced Accommodation scheme.

Quality Star Rating

This involves an assessment testing all services, resulting in a star rating (from 3 to 5) if the criteria are met. When you apply to join the scheme, you’ll be assessed and rated by a professional assessor who will visit as a mystery guest. The assessor will then discuss their visit and give you constructive feedback.

As well as your establishment having a page on, you'll have access to VisitEngland logos, signage, and a range of marketing benefits.

Download an application form

View the current VisitEngland fees


Quality Assessed

This accreditation level involves a full assessment’ testing all services to ensure minimum quality standards are met, but with no star rating awarded. Properties are eligible for, and may achieve, other associated awards such as our Welcome scheme accolades.

View the current fees and download an accreditation-only application form


Visitor Ready

This is a free, entry-level accreditation scheme that will provide your business with a digital badge to verify that all mandatory legal requirements are being met. Displaying the badge on your website will show that you are a safe and trusted venue to visit.
Your Visitor Ready account can also be used as a secure online wallet for your compliance documents, and you can receive reminders for when documents need to be renewed.

Sign up to Visitor Ready


Contact us

Email your form to [email protected] or call us on 01256 338350.

More scheme and awards news