Join the AA Hotel Scheme
Be recognised for the quality you offer
There are a number of different membership levels for Hotels and Guest Accommodation, each with their own criteria and benefits. Establishments may be inspected under the Common Quality Standards as either a Hotel or Guest Accommodation. Those participating in the Guest Accommodation scheme cannot use ‘hotel’ as part of their business name; assessment would be as an hotel if this were the case.
There are 3 different membership levels.
Full AA Membership
This involves an overnight inspection testing all services, resulting in a star rating if the criteria is met. When you apply to join the scheme, you’ll be inspected and rated by one of our professional inspectors who will visit overnight as a mystery guest. The following morning the inspector will discuss their visit and give you constructive feedback.
As well as your establishment having a page on this site, you'll have access to AA logos and a range of signage, and marketing benefits. Full scheme members are eligible for our Hospitality Awards, including Red Stars (Inspectors’ Choice), Silver Stars and Breakfast Award.
Associate AA Membership
This is a marketing-only option for establishments already rated by one of the tourist boards (VisitEngland, VisitScotland, VisitWales or Tourism Northern Ireland). No inspection will take place and AA Associate Membership ceases should membership of the tourist board cease. You could then market your establishment as an AA X Star Associate member.
Advertised with Visit AA Membership
This membership level involves an overnight inspection testing all services, but no star rating is awarded. A Rosette award may be awarded for culinary excellence.
Email your form to [email protected] or call us on 01256 844455.